In today’s fast-paced business environment, time is a commodity that top CEOs cannot afford to waste. The ability to manage time effectively is a defining characteristic of successful leaders who have a significant impact on their companies’ fortunes and their personal legacies. But time management isn't just about keeping a tightly run schedule; it's also about managing how one is perceived in the public eye. In exploring the effectiveness of certain strategies, we can learn from the playbook of successful CEOs to not only gain back precious minutes in our day but also to shape the narrative of our brand in the public domain.